For Châteaux Grand Cru Classé
Your relationships with collectors, merchants and partners rest on trust and care. That care should not end with the handover.
DONUM is a curated multisensory gesture for the Grands Crus Classés of Bordeaux – designed to carry the attention of your estate beyond the encounter and into the daily lives of your most important relationships.
A lasting reminder of the care they experienced, long after the encounter.
The context
Conventional gifts lose their impact when your recipients have seen everything.
In the segment of the Grands Crus Classés, loyalty is rarely strengthened by one more gift. What matters is relevance, discretion and the sense that the relationship continues beyond the encounter.
A meaningful gesture creates presence, not noise – carrying the experience of your château beyond the encounter.
Designed for
Designed for châteaux where every bottle carries a promise – and every relationship matters.
- Directeur Général & Gérant
- Directeur Commercial & Responsable des Ventes
- Responsable Marketing & Responsable Œnotourisme
- Relationships with collectors, merchants, importers, gastronomy and trade press
What DONUM is
Not a gift. A curated gesture from your château – designed as a ritual.
At its sensory core is ARGANERO: a precise culinary finishing ritual, brought to life through a refined object, a story of origin and a considered moment of handover. It is conceived not as a one-time gift, but as an experience that can renew the memory of the encounter with every use.
Each edition brings together a tangible object, refined presentation, a story of origin, a sensory ritual and a thoughtfully designed handover – tailored to the character of your estate where appropriate.
Impact beyond the encounter
A gesture designed to return
Most gifts create a single moment. DONUM is designed to create many.
- A tangible object that remains in your recipients' homes.
- A sensory ritual that reconnects recipients with the memory of the encounter.
- Repeated moments of use that keep your château present long after the encounter.
The goal is not attention. The goal is presence – a quiet, recurring moment that brings the memory of the encounter back into your recipients' daily lives.
Occasions
Moments when a considered gesture can mean more than another gift.
Harvest & primeurs
A considered gesture at harvest or after the primeurs tasting – designed to remain present long after the moment.
Long-standing customers & allocation
Accompany the allocation of a sought-after vintage with a gesture that reflects the value of the long-standing relationship.
Œnotourism & tasting
A considered farewell after a château visit and tasting – presented discreetly or given as a keepsake.
Merchants & importers
Year-end, anniversaries and long-standing partnerships – occasions intended to remain memorable.
Gastronomy & sommeliers
A discreet gesture for chefs, sommeliers and culinary partners – without overt branding.
Trade press & critics
A considered gesture following a tasting or review, when timing and care matter more than further explanation.
Process
Five steps. Discreet. Precise.
With minimal operational effort.
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01Understand the occasion and relationship
Together we define the purpose of the gesture, the desired emotional outcome, the recipient profile and first personalization ideas.
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02Analyse château and recipient circle
We analyse your estate, your culture, your recipients, the occasion and the existing relationship. Every solution starts with context.
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03Develop the relationship concept
Several strategic directions are explored before the strongest is selected – across product, packaging, presentation and storytelling.
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04Production and realization
After written approval, DONUM produces every element according to the agreed concept. Regular updates keep the status transparent.
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05Relationship growth
After delivery we review recipient reactions, your feedback and future opportunities. The project ends, the relationship continues.
01Understand the occasion and relationship
Together we define the purpose of the gesture, the desired emotional outcome, the recipient profile and first personalization ideas.
Origin
Crafted in the Austrian Alps.
Each edition is developed and crafted in Austria with meticulous attention to detail.
FAQ
Frequently asked questions
The timeline depends on the selected edition, quantity and level of personalization. With limited personalization, an initial delivery may be possible from approximately four weeks; highly customized projects can require several months. We confirm the final timeline after the initial consultation.
Minimum quantities depend on the selected edition and level of personalization. We define a suitable scope around the occasion and the number of recipients you wish to include.
DONUM is designed to integrate discreetly into existing routines. We define storage, responsibility and handover together so that the additional effort for your team remains minimal.
Every edition is designed to feel like a considered gesture from your château, not a marketing item. Restraint in branding is built into the concept.
Personalization can range from subtle integration of your estate's identity to individually developed editions. The appropriate scope depends on the occasion, recipient circle and timeline.
DONUM is neither decoration nor product placement. It is a curated experience designed to extend the memory of the encounter into the recipient's daily life through a recurring sensory ritual.
Private consultation
Deepen the relationship with your most important contacts
Explore how DONUM can be integrated into selected occasions at your estate – from allocations to long-standing customers and œnotourism visits to special moments with trade partners and peers.
Request a private consultation
Confidential. No obligation.